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Advertisement brochures and advertisement catalogues are the most popular forms of presentation of a company and its offers. Depending on one's needs it can be an advertisement edition with several or even several dozen pages, of different shapes and formats.
Every advertisement edition fulfils other functions, hence graphic creation must always be adapted to specified kinds of advertising.
Advertisement catalogues, advertising brochures.
The initial phase of work on advertising material - advertisement catalogues or advertisement brochures - is artwork designing. Our basic aim in every project is to discover a suitable graphic form for the presented content. But a printed advertisement catalogue is something more than a graphic project itself.
When creating catalogues and advertisement brochures we pay much attention to selecting appropriate material. Paper weight, embossing, lacquering layout, etc. have a decisive meaning for the final reception of the publication by customers.
Suitable selection of material raises the prestige of an advertisement edition.
In order to increase the prestige and the functional values of advertising material, we use refining methods. The covers of an advertisement brochure can be coated with mat or glossy foil, and some important graphic elements, i.e., e.g. the logo, can be emphasized by means of spot varnishing. Our offered advertisement brochures or annual reports can have various covers which we fit to the needs and technical parameters of the catalogue. This can be a typical notebook binding or a notebook binding with a dovetail to the file. In bigger editions we also apply flexi-covers and hard covers, glued with punching for placing them in a file.
We always supervise all stages of printing and binding until the very end, in order to have the fullest control over the final effect. It guarantees that our customers receive a work of art which is perfect in every respect - a fully professional business advertisement catalogue, an annual report, an advertisement brochure.
Annual reports, periodicals.
Annual reports are a fairly unique and prestigious form of advertising material issued on special occasions or for specified purposes, e. g. an annual report presenting the company and its financial performance for the last year. As for periodicals, the aim of their publication is sometimes varied. Periodical can have a form of a corporate news-sheet which consists of several pages, used inside the firm, presenting current affairs of the company and information for its workers.
An advertising news-sheet can also perform the role of an offer, frequently bigger commercial outlets periodically issue news-sheets showing a selected promotional assortment. A trade periodical, showing the issuing company as the leader of this business line, is a more prestigious item of this kind.
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