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"Design is as much an act of spacing as an act of marking."
Ellen Lupton








Advertising packaging, labels

We design modern and original advertising packaging, labels for products and lines of products. Many years of experience has taught us that good advertising packaging is frequently a reason why customers reach for products. And similarly - bad packaging or a bad label can discourage customers from a product before they even try it. As can be seen - the role of packaging is not to be overrated. When designing packaging and labels we try to put ourselves in the shoes of a customer walking between shop shelves.

We ask ourselves the following question:

Would I buy this product?

In order to make advertising packaging attract the customer's eyes and encourage him or her to purchase the product, it will not be enough to have only a good graphic project of the packaging. The quality of the workmanship of packaging and labels is a very essential element. We use blanking dies of any shape (according to the customer's wish), modern refining methods, such as: hot embossing, foil coating, spot varnishing, etc.

Advertising packaging must be planned in detail.

It is important not only how advertising packaging looks from the graphic perspective, one also should arrange the required content on the packaging and provide graphic solutions on different planes - depending on the chosen shape of advertising packaging. An additional and unusually essential thing is precise dimensioning and preparation of packaging for production. In order to guarantee the highest product quality we supervise printing and the final manufacturing of packaging in the printing house. We ensure that the colours prepared in the project and the selection of materials as regards endurance of the packaging are kept in the process of distribution and sale.

The advantages of advertising packaging created by us:

  • individual project attitude - every new advertising packaging project is a challenge for us. We do our best to ensure that packaging designed by us is modern and unique as well as meeting the requirements of a specified line on business.
  • unique artistic line for a specifies range of products - we create all artistic lines for distinguished groups of products (packaging for series of products). It really requires creating a brand for such a group, defining the target group, planning the advertising strategy, etc.
  • shape of packaging tailored to the product - we do our best so that packaging designed by us can have original, individual shapes. We do not avoid using non-standard blanking dies for packaging. An interesting and attractive shape is another way to make the packaging stand out from others.
  • appearance adjusted to a group, a line and marketing assumptions - advertising packaging must express marketing ideas connected with a product. When we design advertising packaging, we remember which line we deal with and whom a given product or a group of products are directed to.
  • quality of finish, the final effect (material, refining) - The force of packaging is that it can add prestige even to a trivial product. Largely, several elements are responsible for it - the choice of material, the shape and various methods of print refining (embossing, gilding, spot varnish, etc.).
  • packaging must arouse emotions, cause good associations, and consequently make people purchase the product - good packaging can cause a customer to buy a given product, even if he or she had no intention to buy it before. It is an unusual power of packaging.