Below you will find some valuable tips for beginner web positioners. There are few key elements to take into consideration:

1. The source code should be well-formed (possible to validate) and clear, that is the formatting of the page and its individual elements should be done in a separate file in CSS. Ideally, the page should be based on div, but tables are also allowed, as long as there is not too many of them (no nested tables, no unnecessary cells). Why code correctness is so important? The more correct the code is, the more easy it is for web crawlers to index our page.

Building your page using frames is out of question. Note that this is not a positioning, but a practical issue: if one comes from a search engine directly to a subpage of a frame-based page, the page menu will not be displayed.

2. A crucial thing to do is mark these words in the page text, that are supposed to get a high rank in web search engines. These words may be marked with various tags, but the most important ones are <H1> ... <H6>. For less important words, tags such as <strong> or <em> may be used. On the other hand, tags such as <b>, <u> or <i> are not used for positioning, they are strictly for visual embellishment.

3. Another recommended element is so called “friendly url address”. Links such as http://mypage/tips?section=art5 are not recommended, it is better to use e.g. http://mypage/tips/art.

It is also possible to use two-word links, such as “tips-positioning.” Note, however, that words need to be separated using characters that are ignored by web search engines, e.g. “-“ (dash). In order to find out whether a character you would like to use for division (e.g. -, _, !, @) is search-neutral, enter it into a search engine. If a given character yields no search results, feel free to use it.

4. Meta Tags, of which there are a few:

<meta name="Robots" content="all">

determines the behavior of the web crawler, makes it index all subpages (all).

<meta name="keywords" content="list of keywords">

the words displayed under the page title in web searches

<meta name="Description" content="Page description">

Page description up to 200 characters.

If the page is listed in DMOZ, Google will automatically download the description from it. If it is undesirable, add the following meta tag:

<meta name="googlebot" content="noodp">

<title>Page title<title>

The most important tag: three words plus a slogan that will promote the web page to its potential visitors – up to 80 characters.

Google web search ignores meta tags, however, the description is important as it is displayed underneath the link in search results.

It is best to have unique meta tags for each subpage.

5. Links – there are two types of links: external (from your web page to others, and from others to yours) and internal (between your web pages, e.g. the menu).

External links are: entries of your page in catalogs, link exchange with different pages, or lists of links to other interesting pages on your page.

Internal links, as mentioned above, is mainly the menu, but not only. You can, for example, add links to your contact page.

• Links are important in several ways:
• Keywords may be written within links.
• Links are described using “title”, so here you can also use keywords, which affects the positioning of the entire page.
• Web crawlers will index your page quicker and more easily.
• Web search engines treat keywords within links as more important than the ones in texts.

6. Graphics have no effect on positioning (web crawlers ignore them). However, graphics are described with the “alt” tag, which may include keywords, so it is recommendable to take care of them as well.

7. The most important stage of positioning is adding the page to directories with the highest PageRank. Adding your page to all directories indiscriminately will end up badly as the page will have a low rank in search results.

I would not recommend using link exchange systems, it is a provisional method and may end up in your page being banned (the page will not be visible in search results at all).

The list of directories

The page should be continually added to directories at least for a month, but it is best to do it all the time. However, you should not get more than 20 links to your page a day, as more links may result in it being banned.

Adding your page to Google: not recommended. Web crawlers will add your page to this search engine themselves. Adding it manually will result in Google assessing the page more critically, e.g. when it comes to disallowed positioning methods.

Adding the page to Onet, WP.

Of course exchanging links with other pages is fully recommended.